New Elf City Records is the only record label based on the Moon. Born in 2020 at the New Elf City festival, New Elf City Records aims to showcase only the finest elfcore bands on Earth. On May 1, 2022, New Elf City Records will simultaneously sign its first three bands: Toadstool Shadow (Chillicothe, Ohio); Spooky Owl (New York City); and 1000 Elves (London).